dub3 card · www.doubleclick.net
DoubleClick (1996)
The company behind the banner ads: it served them, tracked them and counted the clicks.
- Cost
- 1 RAM
- Power
- 1
- Rarity
- Rare
- Family
- Commerce
- Era
- Boom (1995 to 1998)
- Collection
- Dead Links
What it does
On reveal: The first card you play next round costs 1 less.
On reveal happens once, when the card flips.
It costs 1 RAM to play and brings 1 Power to its lane. You get 1 RAM in round 1, 2 in round 2, and so on.
Commerce cards grow every round and make your opponent pay more to play.
The site, in 1996
The website of DoubleClick, the New York ad-serving company whose DART system placed and tracked banner ads across networks of websites.
Kevin O'Connor and Dwight Merriman founded it in 1995 and it became an independent company that November. It went public in 1998, faced privacy suits over tracking, and Google bought it for $3.1 billion in 2008, retiring the name in 2018.
In 1996: Its first full year as an independent ad-serving network, after being spun off from Poppe Tyson in November 1995.
Boom era, 1995 to 1998. Netscape, frames, hit counters and animated envelopes. Everyone had a homepage, and every homepage was under construction.
Dead Links: Gone, but not forgotten. Mostly forgotten.
Pixel tribute by dub3, after the 1996 page.
In the game, this pixel page loads the way it did in 1996, then plays a short scene. Want DoubleClick in your deck? Make a free account and open some packs, or try a match first. No sign-up needed for that.
