dub3
dub3's pixel tribute to etoy in 1995: a Boom-era money site
Pixel tribute by dub3, after the 1995 page

dub3 card · www.etoy.com

etoy (1995)

An art group run like a company, with agents, shares and a famous win over a toy shop.

Cost
4 RAM
Power
6
Rarity
Common
Family
Creators
Era
Boom (1995 to 1998)
Collection
Net Art

What it does

On reveal: If played in round 5 or later, +3 Power to this card.

On reveal happens once, when the card flips.

It costs 4 RAM to play and brings 6 Power to its lane. You get 1 RAM in round 1, 2 in round 2, and so on.

Creators cards are strongest on their own, and some only get going late.

The site, in 1995

The site of etoy, a Swiss-based art group that works as a mock corporation, its members appearing as interchangeable etoy.AGENTS.

Its 1996 digital hijack, which rerouted search engine results, won a Golden Nica at Ars Electronica. When the retailer eToys sued over the domain in 1999, supporters joined the online campaign Toywar, and eToys dropped the suit in January 2000.

In 1995: The group began using the etoy.com address this year, two years before eToys opened etoys.com.

Boom era, 1995 to 1998. Netscape, frames, hit counters and animated envelopes. Everyone had a homepage, and every homepage was under construction.

Net Art: Websites that are artworks, by people who saw the browser as a canvas.

Pixel tribute by dub3, after the 1995 page.

Put it on your site

Run etoy, or just remember it fondly? Here's its button, 88 by 31 like it's 1995. Paste this into your page:

etoy is a dub3 card

In the game, this pixel page loads the way it did in 1995, then plays a short scene. Want etoy in your deck? Make a free account and open some packs, or try a match first. No sign-up needed for that.