dub3
dub3's pixel tribute to Gowalla in 2007: a Web 2.0-era social network
Pixel tribute by dub3, after the 2007 page

dub3 card · gowalla.com

Gowalla (2007)

Everyone was here. Nobody remembers why.

Cost
2 RAM
Power
3
Rarity
Common
Family
Social
Era
Web 2.0 (2003 to 2008)
Collection
The Long Tail

What it does

When you play a card here: +1 Power to this card.

When you play a card here fires each time you add another card to that lane.

It costs 2 RAM to play and brings 3 Power to its lane. You get 1 RAM in round 1, 2 in round 2, and so on.

Social cards lift the cards around them, here and in the other lanes.

The site, in 2007

A location-based social network where you check in at 'Spots' near you from a phone, sometimes picking up virtual items.

Based in Austin, it had around 600,000 users by November 2010. Facebook acquired it in December 2011, it closed in March 2012, and it was relaunched on 10 March 2023.

Web 2.0 era, 2003 to 2008. Rounded corners, reflections and drop shadows. Everything was social, and everything was in beta.

The Long Tail: The niche, the local and the specialist. Most of the web, really.

Pixel tribute by dub3, after the 2007 page.

Put it on your site

Run Gowalla, or just remember it fondly? Here's its button, 88 by 31 like it's 1999. Paste this into your page:

Gowalla is a dub3 card

In the game, this pixel page loads the way it did in 2007, then plays a short scene. Want Gowalla in your deck? Make a free account and open some packs, or try a match first. No sign-up needed for that.