dub3
dub3's pixel tribute to Stardoll in 2005: a Web 2.0-era game site
Pixel tribute by dub3, after the 2005 page

dub3 card · www.stardoll.com

Stardoll (2005)

Paper dolls, online: dress up yourself or a celebrity, then go shopping.

Cost
2 RAM
Power
3
Rarity
Common
Family
Games
Era
Web 2.0 (2003 to 2008)
Collection
The Long Tail

What it does

On reveal: -1 to +3 Power to this card.

On reveal happens once, when the card flips.

It costs 2 RAM to play and brings 3 Power to its lane. You get 1 RAM in round 1, 2 in round 2, and so on.

Games cards roll the dice. Sometimes the dice roll you.

The site, in 2005

A browser dress-up game and fashion community where players styled their own doll or celebrity dolls and shopped for virtual clothes and decor.

It grew from Finnish paper doll fan Liisa Wrang's hand-drawn homepage, upgraded as Paperdoll Heaven in 2004, and launched as Stardoll in 2005. It claimed over 400 million users by 2016, and Spotify's Daniel Ek worked there early on.

In 2005: Launched as Stardoll under chief executive Mattias Miksche, after a year as Paperdoll Heaven.

Web 2.0 era, 2003 to 2008. Rounded corners, reflections and drop shadows. Everything was social, and everything was in beta.

The Long Tail: The niche, the local and the specialist. Most of the web, really.

Pixel tribute by dub3, after the 2005 page.

Put it on your site

Run Stardoll, or just remember it fondly? Here's its button, 88 by 31 like it's 1999. Paste this into your page:

Stardoll is a dub3 card

In the game, this pixel page loads the way it did in 2005, then plays a short scene. Want Stardoll in your deck? Make a free account and open some packs, or try a match first. No sign-up needed for that.