
dub3 card · www.stardoll.com
Stardoll (2005)
Paper dolls, online: dress up yourself or a celebrity, then go shopping.
- Cost
- 2 RAM
- Power
- 3
- Rarity
- Common
- Family
- Games
- Era
- Web 2.0 (2003 to 2008)
- Collection
- The Long Tail
What it does
On reveal: -1 to +3 Power to this card.
On reveal happens once, when the card flips.
It costs 2 RAM to play and brings 3 Power to its lane. You get 1 RAM in round 1, 2 in round 2, and so on.
Games cards roll the dice. Sometimes the dice roll you.
The site, in 2005
A browser dress-up game and fashion community where players styled their own doll or celebrity dolls and shopped for virtual clothes and decor.
It grew from Finnish paper doll fan Liisa Wrang's hand-drawn homepage, upgraded as Paperdoll Heaven in 2004, and launched as Stardoll in 2005. It claimed over 400 million users by 2016, and Spotify's Daniel Ek worked there early on.
In 2005: Launched as Stardoll under chief executive Mattias Miksche, after a year as Paperdoll Heaven.
Web 2.0 era, 2003 to 2008. Rounded corners, reflections and drop shadows. Everything was social, and everything was in beta.
The Long Tail: The niche, the local and the specialist. Most of the web, really.
Pixel tribute by dub3, after the 2005 page.
In the game, this pixel page loads the way it did in 2005, then plays a short scene. Want Stardoll in your deck? Make a free account and open some packs, or try a match first. No sign-up needed for that.





