dub3 card · www.tumblr.com
Tumblr (2012)
The microblogging platform that became fandom headquarters.
- Cost
- 4 RAM
- Power
- 5
- Rarity
- Epic
- Family
- Creators
- Era
- Modern (2009 on)
- Collection
- Megacorps
What it does
Ongoing: From round 5, +4 Power to this card.
Ongoing is always on while the card is in play.
It costs 4 RAM to play and brings 5 Power to its lane. You get 1 RAM in round 1, 2 in round 2, and so on.
Creators cards are strongest on their own, and some only get going late.
The site, in 2012
A microblogging platform where people post text, photos, video and links to short blogs, and reblog each other's posts.
David Karp and Marco Arment built it after waiting a year for someone else to offer tumblelogs. Yahoo paid $1.1 billion in 2013. Automattic bought it in 2019, reportedly for under $3 million.
In 2012: Moved towards paid advertising in April, then ran its first big brand campaign, with Adidas, in June. Yahoo's $1.1 billion offer followed the next May.
Modern era, 2009 on. Phones, feeds and cookie banners. The web got fast, flat and very sure about notifications.
Megacorps: The giants. You've used most of them today.
Pixel tribute by dub3, after the 2012 page.
Put it on your site
Run Tumblr, or just remember it fondly? Here's its button, 88 by 31 like it's 1999. Paste this into your page:
In the game, this pixel page loads the way it did in 2012, then plays a short scene. Want Tumblr in your deck? Make a free account and open some packs, or try a match first. No sign-up needed for that.
