dub3 card · www.whysoserious.com
Why So Serious? (2007)
Join the Joker's gang, back Harvey Dent, and dig a phone out of a cake.
- Cost
- 1 RAM
- Power
- 2
- Rarity
- Common
- Family
- Media
- Era
- Web 2.0 (2003 to 2008)
- Collection
- Cult Classics
What it does
No ability.
No ability, just Power. Sometimes that's all a homepage needs.
It costs 1 RAM to play and brings 2 Power to its lane. You get 1 RAM in round 1, 2 in round 2, and so on.
Media cards broadcast Power to your other lanes.
The site, in 2007
The hub of 42 Entertainment's alternate reality game for The Dark Knight, sending fans after clues online and in the streets.
It began in May 2007 and ran 14 months up to the film's July 2008 release, recruiting over 10 million players, a Guinness record for an ARG. Fans recovered phones baked into cakes and campaigned for Harvey Dent.
In 2007: In May, 'I believe in Harvey Dent' cards in comic shops led fans online; at Comic-Con, Joker dollar bills drew 650,000 participants.
Web 2.0 era, 2003 to 2008. Rounded corners, reflections and drop shadows. Everything was social, and everything was in beta.
Cult Classics: Small, strange and loved to bits by the people who found them.
Pixel tribute by dub3, after the 2007 page.
Put it on your site
Run Why So Serious?, or just remember it fondly? Here's its button, 88 by 31 like it's 1999. Paste this into your page:
In the game, this pixel page loads the way it did in 2007, then plays a short scene. Want Why So Serious? in your deck? Make a free account and open some packs, or try a match first. No sign-up needed for that.
