dub3 card · dumbwaystodie.com
Dumb Ways to Die (2012)
Cute little beans meet silly ends, in a song you can't get out of your head.
- Cost
- 3 RAM
- Power
- 3
- Rarity
- Rare
- Family
- Institutions
- Era
- Modern (2009 on)
- Collection
- Meme Machine
What it does
Ongoing: If you're losing here, +4 Power to this card.
Ongoing is always on while the card is in play.
It costs 3 RAM to play and brings 3 Power to its lane. You get 1 RAM in round 1, 2 in round 2, and so on.
Institutions cards protect your side, and come back strong when you're losing.
The site, in 2012
Metro Trains Melbourne's rail safety campaign: a catchy song and cartoon of cute characters meeting foolish ends, the dumbest of them around trains.
Made by McCann Melbourne and released in November 2012, the video passed 350 million YouTube views. In June 2013 it won five Grand Prix and 18 Gold Lions at Cannes, the most for any campaign in the festival's history, and became a series of games.
In 2012: The video went up on YouTube on 14 November and was made public two days later; McCann counted over 700 media stories within two weeks.
Modern era, 2009 on. Phones, feeds and cookie banners. The web got fast, flat and very sure about notifications.
Meme Machine: Where the jokes everyone repeated got started.
Pixel tribute by dub3, after the 2012 page.
Put it on your site
Run Dumb Ways to Die, or just remember it fondly? Here's its button, 88 by 31 like it's 1999. Paste this into your page:
In the game, this pixel page loads the way it did in 2012, then plays a short scene. Want Dumb Ways to Die in your deck? Make a free account and open some packs, or try a match first. No sign-up needed for that.
