dub3 card · www.upworthy.com
Upworthy (2012)
Feel-good videos under two-part headlines, made to be shared.
- Cost
- 4 RAM
- Power
- 5
- Rarity
- Common
- Family
- Media
- Era
- Modern (2009 on)
- Collection
- Meme Machine
What it does
On reveal: +1 Power to your cards in other lanes.
On reveal happens once, when the card flips.
It costs 4 RAM to play and brings 5 Power to its lane. You get 1 RAM in round 1, 2 in round 2, and so on.
Media cards broadcast Power to your other lanes.
The site, in 2012
A viral media site that found uplifting videos and stories and wrote headlines for them, tested on small groups of readers before publishing.
Eli Pariser of MoveOn and former Onion managing editor Peter Koechley started it in March 2012. Its two-part teaser headline spread across the web, and in 2013 Fast Company called it the fastest growing media site ever.
In 2012: Launched in March; curators tried several headlines on a small sample of readers before sharing the winner.
Modern era, 2009 on. Phones, feeds and cookie banners. The web got fast, flat and very sure about notifications.
Meme Machine: Where the jokes everyone repeated got started.
Pixel tribute by dub3, after the 2012 page.
Put it on your site
Run Upworthy, or just remember it fondly? Here's its button, 88 by 31 like it's 1999. Paste this into your page:
In the game, this pixel page loads the way it did in 2012, then plays a short scene. Want Upworthy in your deck? Make a free account and open some packs, or try a match first. No sign-up needed for that.
